Bloom Jewelry Launches Bloom Black Ties, Shuns Return of the Scrunchie

Bloom Black Ties introduces “The Elastic All Dressed Up”

04.14.2011– DENVER, COLORADO – Bloom Jewelry announces the launch of Bloom Black Ties, a chic, new collection of hair elastics handmade in America. Bloom Black Ties are redefining how women think about their accessories by combining classic designs from the Bloom Jewelry collection with the everyday utility of a hair elastic.

“As women, we notice the small details and Bloom Black Ties are just that,” said Lindsay Bloom, head designer and founder of Bloom Jewelry. “Bloom Black Ties take a simple idea – the hair elastic – and dress it up as an essential fashion accessory for women.”

The creation of Bloom Black Ties began by accident with the designer on her wedding day almost walking down the aisle wearing a black hair elastic on her wrist. What could have been a fashion disaster for the bride inspired a great idea. In the years following, Bloom regularly noticed fashionable women wearing black hair elastics on their wrists. Understanding the convenience and practicality, Bloom Jewelry set out to find a way to make this everyday item more stylish.

The Bloom Black Ties collection consists of eight different product lines including Signature chain, classic Crest and the fancy Gala. Designs feature Sterling Silver and 14k gold-filled detailing, stylish chains, rhinestone and pearls. Bloom Black Ties retail from $26 to $48 for a package of two and combine seamlessly with Bloom Jewelry bangles, bracelets and other jewelry pieces.

Bloom Black Ties premiered at the Golden Globes to positive acclaim, “Oh cool. These are great,” commented Jennifer Love Hewitt, and “Hair band and a bracelet, perfect!” said Debbie Ryan. They were also worn by Catherine O’Hara at the Screen Actor’s Guild Awards and Leona Lewis at the GRAMMYs.

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About Bloom Jewelry
Headquartered in Denver, Bloom Jewelry features a handmade collection of jewelry that goes anywhere with anything and never goes out of style. Bloom Jewelry includes the Bloom Bridal collection of fun, yet classic designs for the modern-day bride, and Bloom Black Ties, a collection of chic hair ties that presents “The Elastic All Dressed Up.” Bloom Jewelry is sold in boutiques across the United States, Canada and Puerto Rico and online at or . For more information, follow Bloom Jewelry on Facebook.

Media Contact:
Doug Backman
DB Marketing Ltd.

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